Digital Marketing

How PPC Can Dramatically Increase New Customer Leads

From 200 leads per month with AdWords PPC to 2,000 leads per month “We love this kind of challenge,” our PPC Expert Alex said, and then demonstrated how our team could dramatically increase their leads. Within six months, her business was getting 2,000 leads per month. If you’ll let us, we’ll do something similar for your business. When

How PPC Can Dramatically Increase New Customer Leads Read More »

Google Home Services Ads Are Expanding Into More Areas

Home Contractors Join New Google PPC Advertising Roll-Out In June 2015, Google users in Southern California began seeing a new layout to their Search results. When they typed in a search for a local services contractor, such as plumbers, electricians and HVAC professionals, page one of their search results began to look something likethis. These ads

Google Home Services Ads Are Expanding Into More Areas Read More »

Google AdWords Expanded Text Ads (ETA) – Don’t Rush Too Fast

Sales Make Money – Clicks Cost Money Back in the Fall, Google announced the introduction of Expanded Text Ads (ETAs), almost doubling the number of text characters previously available to AdWords users. As illustrated above, we now have two fields of large text, up to 30 characters in length. Then below a homepage URL, we can

Google AdWords Expanded Text Ads (ETA) – Don’t Rush Too Fast Read More »

Pay-Per-Click PPC Advertising Continues to Evolve

2016 Saw Major Changes In AdWords, Bing and Social Media Advertising The pay-per-click (PPC) industry seems to be changing all the time. Just last week we learned of Google AdWords’ addition of Automatic Call Extensions. In 2016 there were so many things happened that you may have missed some, so I’ve picked a few highlights. February: the

Pay-Per-Click PPC Advertising Continues to Evolve Read More »

State of Search Conference Bigger And Better Than Ever

SEO, PPC, Analytics, and Social Media Marketing Experts Descend On Dallas Today is the second day of the State of Search Conference, in Dallas Texas, and our man on site, Alex Fender, says the event is bigger and better than ever. The 2016 conference is being hosted in  Gilley’s Honky Tonk in Dallas, a venue made famous

State of Search Conference Bigger And Better Than Ever Read More »

AdWords And PPC Conversion Rates Dropped During The Election Season – Here’s How To Bounce Back

If Your Clicks And Conversions Dropped, You’re Not Alone Have your PPC Conversions been dropping recently? You’re not alone. Over September and October, most businesses have suffered reductions in Clicks, Conversions and quality leads. Don’t worry, I’ll explain how you can bounce back. The main reason for reduced consumer responsiveness to PPC and online advertising

AdWords And PPC Conversion Rates Dropped During The Election Season – Here’s How To Bounce Back Read More »

Facebook Profits Surge On Advertising

Facebook Advertising Is Effective Complement To PPC Says AdWords and SEM Expert Mark Zuckerberg is very pleased with what he calls “another good quarter.” For the sixth quarter in a row, Facebook surpassed even the most optimistic earnings predictions of the industry analysts. Nevertheless, overnight Facebook shares dropped by 7%. Why? It’s because advertisers have been “discovering”

Facebook Profits Surge On Advertising Read More »

White Label Program for AdWords Clients has Landmark Fourth Anniversary

White Label Expert PPC Optimization Generates More Customer Revenues By Neil Farquharson After four years of white labeling success, PPC Rainmakers has developed the White Label Program for marketing agencies who wish to offer their clients more services, and thus increase their average revenue per client. We’ve found many website developers, SEO companies, marketing agencies and other

White Label Program for AdWords Clients has Landmark Fourth Anniversary Read More »

AdWords Keyword Planner Criticized by Smaller Users

Marketing Professionals Complaining Keyword Planner Generating Only Ranges By Neil Farquharson Among marketing professionals, there has been some chatter on the web about limited data in some Google AdWords users’ Keyword Planners. It seems that some marketers’ Keyword Planners are displaying “generic” search volume ranges rather than the absolute search volumes displayed previously. Hence the

AdWords Keyword Planner Criticized by Smaller Users Read More »

Notice of Google AdWords Dynamic Search Ads Update

Just before the July Fourth weekend, the AdWords Google+ blog announced that Dynamic Search Ads (DSA) will soon be incorporating improvements to ensure ads are displayed based on more relevant searches. Google states that these improvements will “result in better performance.” But what does this mean? Firstly, let’s look at DSA. With DSA, businesses do

Notice of Google AdWords Dynamic Search Ads Update Read More »