Google Adwords

Does AdWords Work?

Are you asking the question “Does AdWords work?” If you are asking this question, it means that you do not know how powerful AdWords advertising is at growing companies. If you are in the U.S., then AdWords is the most powerful advertising tool to get customers. Facebook is awesome for B2C companies and sometimes B2b. …

Does AdWords Work? Read More »

Audience Lists Now Offered At AdWords Campaign Level

Up until now, applying audience lists such as those generated through remarketing lists for search ads (RLSA) and Customer Match had to be done for every single ad group. For campaigns with many ad groups, the set-up has been very time consuming. Now, for December, AdWords has given users the ability to apply audience lists …

Audience Lists Now Offered At AdWords Campaign Level Read More »

New PPC Management Case Study Looks at Utilities Provider

Utilities Company Reduced Customer Acquisition Cost (CAC) from $50 to $18 By Neil Farquharson PPC Rainmakers today published a new case study document, this time focusing on the Utilities Services Industry. It looks at Penstar Power, an electricity supplier based in Texas, and describes the methodology that dramatically improved the Click Through Rate, tripled AdWords …

New PPC Management Case Study Looks at Utilities Provider Read More »

Google AdWords Retiring the Converted Clicks Metric

Converted Clicks Will Disappear on September 21st By Neil Farquharson There’s been a lot happening around Google AdWords recently, especially around mobile. For example, you may remember that last week I wrote about Google Accelerated Mobile Pages here. With all the new exciting functionalities being added, many media outlets missed this week’s announcement that the …

Google AdWords Retiring the Converted Clicks Metric Read More »

Five Tips to Improve Your Google AdWords Return on Advertising Spending (ROAS)

Today were going to give you five tips to improve your ROAS (return on advertising spending) on your Google AdWords™‎ campaigns. Fine tuning your ads and campaigns takes time and practice. Many businesses find that they are achieving good levels of Impressions and Clicks, but that somehow the numbers and quality of leads never seem to reflect …

Five Tips to Improve Your Google AdWords Return on Advertising Spending (ROAS) Read More »

Notice of Google AdWords Dynamic Search Ads Update

Just before the July Fourth weekend, the AdWords Google+ blog announced that Dynamic Search Ads (DSA) will soon be incorporating improvements to ensure ads are displayed based on more relevant searches. Google states that these improvements will “result in better performance.” But what does this mean? Firstly, let’s look at DSA. With DSA, businesses do …

Notice of Google AdWords Dynamic Search Ads Update Read More »

PPC RAINMAKERS Awarded Premier Google Partner Status

Agency now confirmed in Top 1% of Google AdWords Experts By Neil Farquharson This morning there were celebrations at the Dallas headquarters of Funnel Science when word arrived from Google that Funnel Science, the parent company of PPC RAINMAKERS, has been awarded the much sought-after status of Premier Google Partner. There is a very large brass …

PPC RAINMAKERS Awarded Premier Google Partner Status Read More »

What Is A Good Google Adwords Conversion Rate?

Good Adwords Conversion Rate = 4% Great Adwords Conversion Rate = 10% Successful Business’ Conversion Rate ≥ 15% A great conversion rate means at least 1 in every 10 clicks is turning into a lead or sale. That is a sweet spot for your business and AdWords can be that effective acquiring new customers. First, let’s …

What Is A Good Google Adwords Conversion Rate? Read More »