PPC Management

PPC Experts for Plumbing, AC and Heating Contractors

Increase your SEO and Conversion Rates By Neil Farquharson After posting this blog last week we were inundated with calls from mid-to-large size plumbing, HVAC and heating contractors. They were looking for PPC experts in Google Analytics, SEO, better Conversion Rates and all things pay-per-click (PPC). One of the recurring questions we heard was “What …

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AdWords PPC Experts Support Health Industry

PPC Experts for Medical and Health: Increase your SEO and Conversions Medical and health providers – covered entities and their business associates – need to attract sufficient numbers of paying clients to stay in businesses and grow. After referrals, the most cost-effective way to win new business is through pay-per-click (PPC) advertising on the major web platforms such …

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AdWords PPC Experts For HVAC and Plumbers

Premier Google Partner is Proven Expert in PPC Optimization for HVAC & Plumbing By Neil Farquharson Most contractors already know the importance of pay-per-click (PPC) advertising. No-one uses yellow pages anymore: instead they search on Google or Bing to find a local contractor. Who will these customers call first? The guys on Page One of the search results, the businesses that have …

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Notice of Google AdWords Dynamic Search Ads Update

Just before the July Fourth weekend, the AdWords Google+ blog announced that Dynamic Search Ads (DSA) will soon be incorporating improvements to ensure ads are displayed based on more relevant searches. Google states that these improvements will “result in better performance.” But what does this mean? Firstly, let’s look at DSA. With DSA, businesses do …

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Saving Marketing Dollars With Negative Location Exclusions

Are You Using Location Negatives In Your Pay-Per-Click Campaign? Chances are that you’re not, it’s also very likely that you’re receiving traffic from other countries that you either don’t ship to or don’t want to do business with! That’s wasting not only your money from irrelevant clicks but also your time answering unnecessary phone calls and emails. …

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Managing Google Adwords Yourself vs Hiring a PPC Expert for Management

Your time but you keep your money vs their time and pay for management Managing Adwords PPC campaigns at a professional level is hard stuff.  Managing and growing a business is even more difficult.  There are some crazy entrepreneurs out there who think managing Adwords themselves is more cost effective than hiring a ppc expert. Here are some …

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Google Adwords Expert: why is google adwords so hard to use?

I am asked all the time by my clients if I trust Google… As an Expert in Google Adwords, clients and marketing directors are always asking me the question on whether or not I trust Google’s PPC advertising system, Adwords? I always respond to the question in this way, “yes I do trust Google and …

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