Premier Google Partner is Proven Expert in PPC Optimization for HVAC & Plumbing
By Neil Farquharson
Most contractors already know the importance of pay-per-click (PPC) advertising. No-one uses yellow pages anymore: instead they search on Google or Bing to find a local contractor. Who will these customers call first? The guys on Page One of the search results, the businesses that have been optimized to be found by the search terms that customers use the most. But do you know how these advertising platforms work? Google, Yahoo, Bing, Facebook and Twitter all have proprietary computer algorithms that judge the relevance of your PPC advertisements and the relevance of your web landing pages. If these are not optimized with the right search terms, not only will your PPC costs go up, but also your ranking will drop – no Page One for you. PPC Rainmakers have already put several HVAC and plumbers on Page One of the search results for their local service areas. Wouldn’t you like to be on Page One too, yet without paying exorbitant PPC bids?
But there is more to this than just online optimization. You need your ads optimized for mobile. These days people don’t just look you up on their computer or laptop, they look you up on their phone. This means that you need to have ads specifically designed to display well on mobile, to be easily read on mobile, to be compelling, and – most importantly – to provide the button feature that allows the customer to call you directly from your ad. We at PPC Rainmakers will make this happen for you.
In the competitive market of HVAC services, pay-per-click (PPC) marketing is by far the best way to maximize your return on marketing spend. Advertising is a significant expense, so you need to have yours optimized. Not many people can optimize effectively so you’ll want engage an expert. An expert who is a Premier Google Partner, an expert in PPC optimization with a proven track record of superior results. PPC Rainmakers has such a proven track record.
We will get your HVAC or plumbing business the best bang-for-your-buck by identifying the keywords, ads and landing pages that, when optimized, bring in the highest ratio of high value customers. We’ll find your optimal keywords and your ideal ad copy, and we’ll guide you to creating the most relevant website landing pages – pages that will increase your Quality Scores.
These are the results that PPC Rainmakers gets its clients month after month. So if you are spending $10,000 or more per month on PPC marketing, we will help you increase your revenues and margins dramatically. Learn more by clicking here.