Alex Fender

How To Fix Google Ads Suspension

There are 2 areas your business can incur a Google suspension: Google Ads and Google Merchant Center. There are 3 different types of suspensions: policy violations, administration/billing, and banned. Suspensions can be temporary or permanent; however, when you are permanently suspended that typically means you have done something egregious or broken the law and have …

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How PPC Can Dramatically Increase New Customer Leads

From 200 leads per month with AdWords PPC to 2,000 leads per month “We love this kind of challenge,” our PPC Expert Alex said, and then demonstrated how our team could dramatically increase their leads. Within six months, her business was getting 2,000 leads per month. If you’ll let us, we’ll do something similar for your business. When …

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Google Home Services Ads Are Expanding Into More Areas

Home Contractors Join New Google PPC Advertising Roll-Out In June 2015, Google users in Southern California began seeing a new layout to their Search results. When they typed in a search for a local services contractor, such as plumbers, electricians and HVAC professionals, page one of their search results began to look something likethis. These ads …

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Does AdWords Work?

Are you asking the question “Does AdWords work?” If you are asking this question, it means that you do not know how powerful AdWords advertising is at growing companies. If you are in the U.S., then AdWords is the most powerful advertising tool to get customers. Facebook is awesome for B2C companies and sometimes B2b. …

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How to Create A Secure Password That Is Still Easy To Remember

Expert Gives Example Of A Secure Password That Employees Can Remember By Neil Farquharson I love to study the follies of the human condition: how intelligent people sometimes do the silliest of things. For example, the police who searched the home of Adam Magee for a robber and, when finding no-one, declared the house clear …

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Google AdWords Expanded Text Ads (ETA) – Don’t Rush Too Fast

Sales Make Money – Clicks Cost Money Back in the Fall, Google announced the introduction of Expanded Text Ads (ETAs), almost doubling the number of text characters previously available to AdWords users. As illustrated above, we now have two fields of large text, up to 30 characters in length. Then below a homepage URL, we can …

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Pay-Per-Click PPC Advertising Continues to Evolve

2016 Saw Major Changes In AdWords, Bing and Social Media Advertising The pay-per-click (PPC) industry seems to be changing all the time. Just last week we learned of Google AdWords’ addition of Automatic Call Extensions. In 2016 there were so many things happened that you may have missed some, so I’ve picked a few highlights. February: the …

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Audience Lists Now Offered At AdWords Campaign Level

Up until now, applying audience lists such as those generated through remarketing lists for search ads (RLSA) and Customer Match had to be done for every single ad group. For campaigns with many ad groups, the set-up has been very time consuming. Now, for December, AdWords has given users the ability to apply audience lists …

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