Alex Fender

Experts Escaping From AdWords and Bing Ads for a Few days

PPC Expert Decompresses From PPC, SEO and Analytics Working at a technology company, we spend most of our time looking at screens and analyzing data. Away from our desks, we are constantly checking our messages and social. My brand manager Neil Farquharson tells me it’s nearly impossible to pry his children’s eyes away from their …

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State of Search Conference Bigger And Better Than Ever

SEO, PPC, Analytics, and Social Media Marketing Experts Descend On Dallas Today is the second day of the State of Search Conference, in Dallas Texas, and our man on site, Alex Fender, says the event is bigger and better than ever. The 2016 conference is being hosted in  Gilley’s Honky Tonk in Dallas, a venue made famous …

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AdWords Testing Swipeable Carousel-Style Price Extensions

AdWords Brings Ad Text Scroller To Mobile Price Extensions You may remember back in the summer, AdWords introduced price extensions: additional information is shown below mobile text ads, thus showcasing several services or products, and how much they cost. See the image below. Now Google has announced that it is going a step further and is testing what …

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AdWords and Analytics Experts Funnel Science Awarded Mobile Specialist Status by Google

SEO and PPC Experts Classed in Top 1% of Google AdWords Experts PPC Rainmakers’ parent company, Funnel Science has been awarded Mobile Specialist status by Google Inc. This follows on from multiple other awards and company specializations from Google, including Google Premier Partner, Search, and Display Advertising Specialization. Regular readers of this blog know that the …

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AdWords And PPC Conversion Rates Dropped During The Election Season – Here’s How To Bounce Back

If Your Clicks And Conversions Dropped, You’re Not Alone Have your PPC Conversions been dropping recently? You’re not alone. Over September and October, most businesses have suffered reductions in Clicks, Conversions and quality leads. Don’t worry, I’ll explain how you can bounce back. The main reason for reduced consumer responsiveness to PPC and online advertising …

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Facebook Profits Surge On Advertising

Facebook Advertising Is Effective Complement To PPC Says AdWords and SEM Expert Mark Zuckerberg is very pleased with what he calls “another good quarter.” For the sixth quarter in a row, Facebook surpassed even the most optimistic earnings predictions of the industry analysts. Nevertheless, overnight Facebook shares dropped by 7%. Why? It’s because advertisers have been “discovering” …

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State of Search November 2016

Digital Marketing Experts Descend on Dallas We know! Competing in digital marketing is hard work. As your game gets better, it seems that everyone else’s does too. So you need an edge. The Dallas/Fort Worth Search Engine Marketing Association hosts the State of Search Conference every year around November. This year’s conference runs on November …

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PPC Expert Believes AdWords 100% Conversion Rate Possible

Rainmaker Demonstrates 100 Per Cent Conversion Rate By Neil Farquharson Recently, I had the pleasure of being in the audience during a live presentation by Alex Fender to a gathering of SEO professionals. Although the main theme of Alex’s presentation was how to A/B, split test web landing pages, I was intrigued by a statement he made …

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Google AdWords New Click-To-Text Message Extension

More Conversions and Lead Generation from PPC Experts   Google AdWords is about to launch a new ad extension that will give you even more opportunities to get more sales this holiday season. The new extension will let you add a text button to your ads with a message inviting them to text your business. …

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PPC Experts Asked: What Is A Conversion?

Video Tutorial From PPC Rainmakers Tackles Conversions Let’s face it, just because a prospective customer looks at your online contact page does not mean they’re going to contact you. For effective PPC lead generation, you need to pick customer behaviors that are predictive of a sale. Many businesses fail to use the cheapest and most information-rich source right at …

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PPC Expert Alex Fender Interviewed on ROAS, Conversions, Analytics and SEO

Series of Interview Segments Now on YouTube Channel A few days ago, I had the pleasure of interviewing Alex Fender on what makes PPC Rainmakers agency better than other agencies at bringing in more high quality leads for our clients. Essentially, I asked three main questions: How does the client know if his or her PPC …

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Video Shows AdWords and SEM Managers How to Use CRM To Optimize PPC

New Video Channel From PPC Rainmakers Gaining Subscribers Many of our readers are familiar with CRM (Customer Relations Management) software and probably use at least one application in their own business. For CRM software to reach its full potential, it can be used to record and later analyse the behaviors of prospective customers (prospects) that went on to purchase a …

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