Lead Generation

Google Home Services Ads Are Expanding Into More Areas

Home Contractors Join New Google PPC Advertising Roll-Out In June 2015, Google users in Southern California began seeing a new layout to their Search results. When they typed in a search for a local services contractor, such as plumbers, electricians and HVAC professionals, page one of their search results began to look something likethis. These ads …

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PPC Experts Asked: What Is A Conversion?

Video Tutorial From PPC Rainmakers Tackles Conversions Let’s face it, just because a prospective customer looks at your online contact page does not mean they’re going to contact you. For effective PPC lead generation, you need to pick customer behaviors that are predictive of a sale. Many businesses fail to use the cheapest and most information-rich source right at …

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