Experts Escaping From AdWords and Bing Ads for a Few days

Three teenagers text messaging in the back of a car

PPC Expert Decompresses From PPC, SEO and Analytics

Working at a technology company, we spend most of our time looking at screens and analyzing data. Away from our desks, we are constantly checking our messages and social. My brand manager Neil Farquharson tells me it’s nearly impossible to pry his children’s eyes away from their tablets. I for one am hoping to decompress for a few days.

I kinda miss the old days when, at the holidays, we played family games that did not require electronics. Indeed, if you’re worried about the election aftermath negatively affecting your time with family and friends, perhaps it’s time to search out your old favorite family trivia and miming games to keep everyone happily occupied together – and avoid the Trump/Hillary arguments.

The AAA says that 48.7 million of us will be travelling this Thanksgiving. If you’re the driver and everyone else is glued to their screens, it can be a long, bleak journey. So why not start your traditional Thanksgiving experience by playing the travel games we used to, and that the driver can be included in. Remember I Spy With My Little Eye? Where each person takes a turn to spot something beginning with a particular letter or letters. For younger children, this can be adapted to things of a particular color. My Account Manager Ginger Amador recommends the License Plate Game, where the object is to spot license plates from different states, or particular letters or numbers. One of Neil’s favorites – that he brought from the UK – is Car Snooker, after the cue ball game played on a 12 by 6 foot green baize table. In the car version, everyone looks for a red car then a second color, then a red, then a third color. The official scoring is red car 1 point, yellow 2 points, green 3 points, and so on, but your family can make up your own scoring system.

I for one am looking forward to quality time with my loved ones; and especially to decompressing away from the data-driven analytics that we use to create the best performing PPC campaigns.

At Thanksgiving, we at Funnel Science and PPC Rainmakers give thanks for all our blessings. We hope that, like us, you will be able to spend this special time with those you are closest to.

On behalf of all our team, I wish you a very Happy Thanksgiving.


Alex Fender