PPC Optimizations

PPC Expert Believes AdWords 100% Conversion Rate Possible

Rainmaker Demonstrates 100 Per Cent Conversion Rate By Neil Farquharson Recently, I had the pleasure of being in the audience during a live presentation by Alex Fender to a gathering of SEO professionals. Although the main theme of Alex’s presentation was how to A/B, split test web landing pages, I was intrigued by a statement he made …

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PPC Expert Alex Fender Interviewed on ROAS, Conversions, Analytics and SEO

Series of Interview Segments Now on YouTube Channel A few days ago, I had the pleasure of interviewing Alex Fender on what makes PPC Rainmakers agency better than other agencies at bringing in more high quality leads for our clients. Essentially, I asked three main questions: How does the client know if his or her PPC …

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Notice of Google AdWords Dynamic Search Ads Update

Just before the July Fourth weekend, the AdWords Google+ blog announced that Dynamic Search Ads (DSA) will soon be incorporating improvements to ensure ads are displayed based on more relevant searches. Google states that these improvements will “result in better performance.” But what does this mean? Firstly, let’s look at DSA. With DSA, businesses do …

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PPC RAINMAKERS Awarded Premier Google Partner Status

Agency now confirmed in Top 1% of Google AdWords Experts By Neil Farquharson This morning there were celebrations at the Dallas headquarters of Funnel Science when word arrived from Google that Funnel Science, the parent company of PPC RAINMAKERS, has been awarded the much sought-after status of Premier Google Partner. There is a very large brass …

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Raise AdWords ROI 500%, Optimize Keywords Based on Close Ratio

Are you optimizing the right PPC keywords? Chances are you and many other marketers are using the wrong keywords to target your customers. Recently a client presented us with a problem: “I’m getting tons of leads from my Forklifts Campaign, but they aren’t the right type of lead.” So here’s how we manage the Adwords PPC Campaign: …

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Craig Shinn | Adwords Optimizations & Best Practices

Adwords Optimizations & Best Practices Craig Shinn is a Google Certified Search Advertising Consultant and USMC Veteran. He has seen war first hand and now fights in the trench battles of the Adwords daily bidding wars. He share some best practice and Adwords optimization advice to better manage your PPC campaigns.