Digital Marketing

I have been in digital marketing for almost 16 years. As a Google Certified Partner, one of the most common phone calls I get are from businesses who decided to hire the cheapest agency/contractor/freelancer, and then got ripped off. If you have a AdWords, SEM, SEO project, and you have little to no knowledge on […]

From 200 leads per month with AdWords PPC to 2,000 leads per month “We love this kind of challenge,” our PPC Expert Alex said, and then demonstrated how our team could dramatically increase their leads. Within six months, her business was getting 2,000 leads per month. If you’ll let us, we’ll do something similar for your business. When

Sales Make Money – Clicks Cost Money Back in the Fall, Google announced the introduction of Expanded Text Ads (ETAs), almost doubling the number of text characters previously available to AdWords users. As illustrated above, we now have two fields of large text, up to 30 characters in length. Then below a homepage URL, we can

2016 Saw Major Changes In AdWords, Bing and Social Media Advertising The pay-per-click (PPC) industry seems to be changing all the time. Just last week we learned of Google AdWords’ addition of Automatic Call Extensions. In 2016 there were so many things happened that you may have missed some, so I’ve picked a few highlights. February: the

SEO, PPC, Analytics, and Social Media Marketing Experts Descend On Dallas Today is the second day of the State of Search Conference, in Dallas Texas, and our man on site, Alex Fender, says the event is bigger and better than ever. The 2016 conference is being hosted in  Gilley’s Honky Tonk in Dallas, a venue made famous

If Your Clicks And Conversions Dropped, You’re Not Alone Have your PPC Conversions been dropping recently? You’re not alone. Over September and October, most businesses have suffered reductions in Clicks, Conversions and quality leads. Don’t worry, I’ll explain how you can bounce back. The main reason for reduced consumer responsiveness to PPC and online advertising

Facebook Advertising Is Effective Complement To PPC Says AdWords and SEM Expert Mark Zuckerberg is very pleased with what he calls “another good quarter.” For the sixth quarter in a row, Facebook surpassed even the most optimistic earnings predictions of the industry analysts. Nevertheless, overnight Facebook shares dropped by 7%. Why? It’s because advertisers have been “discovering”

Digital Marketing Experts Descend on Dallas We know! Competing in digital marketing is hard work. As your game gets better, it seems that everyone else’s does too. So you need an edge. The Dallas/Fort Worth Search Engine Marketing Association hosts the State of Search Conference every year around November. This year’s conference runs on November

White Label Expert PPC Optimization Generates More Customer Revenues By Neil Farquharson After four years of white labeling success, PPC Rainmakers has developed the White Label Program for marketing agencies who wish to offer their clients more services, and thus increase their average revenue per client. We’ve found many website developers, SEO companies, marketing agencies and other

Marketing Professionals Complaining Keyword Planner Generating Only Ranges By Neil Farquharson Among marketing professionals, there has been some chatter on the web about limited data in some Google AdWords users’ Keyword Planners. It seems that some marketers’ Keyword Planners are displaying “generic” search volume ranges rather than the absolute search volumes displayed previously. Hence the