Alex Fender

PPC Experts for Plumbing, AC and Heating Contractors

Increase your SEO and Conversion Rates By Neil Farquharson After posting this blog last week we were inundated with calls from mid-to-large size plumbing, HVAC and heating contractors. They were looking for PPC experts in Google Analytics, SEO, better Conversion Rates and all things pay-per-click (PPC). One of the recurring questions we heard was “What […]

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AdWords PPC Experts Support Health Industry

PPC Experts for Medical and Health: Increase your SEO and Conversions Medical and health providers – covered entities and their business associates – need to attract sufficient numbers of paying clients to stay in businesses and grow. After referrals, the most cost-effective way to win new business is through pay-per-click (PPC) advertising on the major web platforms such

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AdWords PPC Experts For HVAC and Plumbers

Premier Google Partner is Proven Expert in PPC Optimization for HVAC & Plumbing By Neil Farquharson Most contractors already know the importance of pay-per-click (PPC) advertising. No-one uses yellow pages anymore: instead they search on Google or Bing to find a local contractor. Who will these customers call first? The guys on Page One of the search results, the businesses that have

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AdWords Experts for Lawyers – Win More Client Leads

Lead Generation for Lawyers The words Attorney and Lawyer are two of the ten most expensive keywords used in Google AdWords and other pay-per-click (PPC) platforms. We have several attorneys as clients. Their major complaint – prior to coming to PPC Rainmakers – has been that that their return on marketing spend was much lower than

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PPC Rainmakers Staff Community Service Day with Marine Corps Scholarship Foundation

Team Serves as Volunteers for Fundraising Event Near of Dallas On Friday, PPC Rainmakers closed the office for a community service day when we served as volunteers at “Clays for the Corps,” a fundraising event for the Marine Corps Scholarship Foundation. The foundation raises money to fund scholarships that assist the children of Marines and

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White Label Program for AdWords Clients has Landmark Fourth Anniversary

White Label Expert PPC Optimization Generates More Customer Revenues By Neil Farquharson After four years of white labeling success, PPC Rainmakers has developed the White Label Program for marketing agencies who wish to offer their clients more services, and thus increase their average revenue per client. We’ve found many website developers, SEO companies, marketing agencies and other

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Google Praises PPC Rainmakers Agency – It’s The Bomb

Premier Google Partner Welcomes Google to Head Office By Neil Farquharson This morning, PPC Rainmakers Agency – a Premier Google Partner – welcomed two of Google’s business development managers to our head office in Dallas, Texas. During their five-hour visit, we got to discuss multiple topics including why our agency business has been growing steadily

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AdWords Keyword Planner Criticized by Smaller Users

Marketing Professionals Complaining Keyword Planner Generating Only Ranges By Neil Farquharson Among marketing professionals, there has been some chatter on the web about limited data in some Google AdWords users’ Keyword Planners. It seems that some marketers’ Keyword Planners are displaying “generic” search volume ranges rather than the absolute search volumes displayed previously. Hence the

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New PPC Management Case Study Looks at Utilities Provider

Utilities Company Reduced Customer Acquisition Cost (CAC) from $50 to $18 By Neil Farquharson PPC Rainmakers today published a new case study document, this time focusing on the Utilities Services Industry. It looks at Penstar Power, an electricity supplier based in Texas, and describes the methodology that dramatically improved the Click Through Rate, tripled AdWords

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Google AdWords Retiring the Converted Clicks Metric

Converted Clicks Will Disappear on September 21st By Neil Farquharson There’s been a lot happening around Google AdWords recently, especially around mobile. For example, you may remember that last week I wrote about Google Accelerated Mobile Pages here. With all the new exciting functionalities being added, many media outlets missed this week’s announcement that the

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Google Testing Faster Loading Ads on Mobile Devices (AMP)

Project Using Google’s Accelerated Mobile Pages Named AMP for Ads (A4A) By Neil Farquharson Google is testing a method to make adverts load faster on web pages viewed on smartphones and tablets. Launched in February 2016, Google’s Accelerated Mobile Pages (AMP) is an open source project and service to accelerate content on mobile devices. And on-line businesses,

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