Alex Fender

Twitter to Allow Ordinary Mortals to Apply for the Coveted Check Mark

By / / Premier Google Partner

By Neil Farquharson For years, ordinary people have coveted the white-check-mark-on-blue-background icon that seems to have been reserved for big brands and the ultra-famous. However, Twitter does not differentiate between superstars and ordinary mortals: instead, the icon is used to confirm that the account to which it is appended has been verified. That is, Twitter has […]

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Letter from Google Congratulates AdWords Agency on Premier Google Partner Status

By / / Premier Google Partner

By Neil Farquharson Here at Rainmakers Central, we’re still aglow with the excitement of receiving our plaque and gifts from Google in recognition of being awarded Premier Google Partner status. Included in all the packages was a letter to our CEO, Alex Fender, from Allen Thygesen, VP Global Sales & Operation for Google, that I’ve photographed

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Five Tips to Improve Your Google AdWords Return on Advertising Spending (ROAS)

By / / Google Adwords

Today were going to give you five tips to improve your ROAS (return on advertising spending) on your Google AdWords™‎ campaigns. Fine tuning your ads and campaigns takes time and practice. Many businesses find that they are achieving good levels of Impressions and Clicks, but that somehow the numbers and quality of leads never seem to reflect

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Notice of Google AdWords Dynamic Search Ads Update

By / / Digital Marketing, Google, Google Adwords, Google Certified Partner, PPC Management, PPC Optimizations

Just before the July Fourth weekend, the AdWords Google+ blog announced that Dynamic Search Ads (DSA) will soon be incorporating improvements to ensure ads are displayed based on more relevant searches. Google states that these improvements will “result in better performance.” But what does this mean? Firstly, let’s look at DSA. With DSA, businesses do

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PPC RAINMAKERS Awarded Premier Google Partner Status

By / / Analytics, Digital Marketing, Google, Google Adwords, Google Certified Partner, PPC Optimizations, SEO, Veterans

Agency now confirmed in Top 1% of Google AdWords Experts By Neil Farquharson This morning there were celebrations at the Dallas headquarters of Funnel Science when word arrived from Google that Funnel Science, the parent company of PPC RAINMAKERS, has been awarded the much sought-after status of Premier Google Partner. There is a very large brass

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Google Analytics Cross-Domain Tracking for Restaurants

By / / Analytics

Tracking Online Reservations For Restaurants By Neil Farquharson Restaurant owners spend a great deal of money trying to attract consumers to their restaurants. In fact they probably spend more time stressing about filling their tables with customers than they do about choosing their menu choices. One of the ways they let themselves down is by

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Adwords experts probably knows more about keywords than your SEO consultant

By / / SEO

It’s really simple to understand, with PPC you can test keywords and know with 100% certainty if the keyword you are targeting will bring paying customers. If you take your PPC data and optimize the website’s seo position accordingly – you will rank on the keywords that generate traffic from paying customers. If you do

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Saving Marketing Dollars With Negative Location Exclusions

By / / PPC Management

Are You Using Location Negatives In Your Pay-Per-Click Campaign? Chances are that you’re not, it’s also very likely that you’re receiving traffic from other countries that you either don’t ship to or don’t want to do business with! That’s wasting not only your money from irrelevant clicks but also your time answering unnecessary phone calls and emails.

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Raise AdWords ROI 500%, Optimize Keywords Based on Close Ratio

By / / PPC Optimizations

Are you optimizing the right PPC keywords? Chances are you and many other marketers are using the wrong keywords to target your customers. Recently a client presented us with a problem: “I’m getting tons of leads from my Forklifts Campaign, but they aren’t the right type of lead.” So here’s how we manage the Adwords PPC Campaign:

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Ads Following You Around?

By / / Retargeting

Now Search Ads Will Too! Remarketing has proven to be a powerful way to stay engaged with audiences who have already engaged with your brand. Remarketing presents them with highly relevant ads and offers across the Web — making sure your brand is top-of-mind when they’re ready to buy –- and radically improving your ROI. Optimize Your Conversion

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Google announced PPC Rainmakers Google Certified Partner All Stars 2015

By / / Google Certified Partner

Chad Hall of Google announced this week, since PPC Rainmakers “helped small businesses grow, you’ve won an exclusive one-day trip to the Google All-Stars Summit.” PPC Rainmakers was awarded Google Certified Partner All Stars of 2015 and we have been invited to Googleplex for one one one training, product demos and to be wined and

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