Alex Fender

Google Best Practices for Adwords

Do you know your A, B, C’s in sales? Always – Be – Closing. Do you know your A, B, C’s in Google AdWords? Acquisition –  Behavior – Conversions.   Google’s Best Practices are written to provide strategic advice on the most important search marketing tactics on the AdWords Advertising platform. This guide is intended for AdWords advertisers and marketing agencies

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Google Update Coming – Major SEO Algorithm change

4/21/2015 Google SEO Algorithm Change! If SEO rankings are important for your business, you need to immediately take action! We have known for several years that websites that are mobile friendly tend to rank higher than competitor websites that are not mobile compatible with responsive design. Some businesses customers are not typically on mobile while other

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On average only 3% of your keywords will turn into paying customers.

Have you tested which keywords result in traffic to your website that makes a purchase? Do you know the profit margin for the keywords that you are using in your PPC campaigns, SEO strategy, and Article writing? If you have not tested to determine which keywords bring traffic that turns into sales, you are dumb luck

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Managing Google Adwords Yourself vs Hiring a PPC Expert for Management

Your time but you keep your money vs their time and pay for management Managing Adwords PPC campaigns at a professional level is hard stuff.  Managing and growing a business is even more difficult.  There are some crazy entrepreneurs out there who think managing Adwords themselves is more cost effective than hiring a ppc expert. Here are some

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Google Sends Us Sponsorship For Best Digital Campaign of the Year

We are not running to the bank yet… Google sent us an email on March 25 notifying us they want to sponsor Funnel Science in this years Ad Age 2014 Small Agency of the Year! “You’ve done great work this year. Let’s give it the spotlight it deserves.  The Ad Age Small Agency digital award

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How to become an expert on Google Adwords pay per click advertising

How To Become An AdWords Expert Have you noticed how many people claim to be experts in the field of digital marketing? Have you ever questioned their authenticity and wondered what it took to become an expert in Google Adwords? In fact, most of our clients have hired and fired two to three marketing agencies

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