Have you tested which keywords result in traffic to your website that makes a purchase? Do you know the profit margin for the keywords that you are using in your PPC campaigns, SEO strategy, and Article writing?
If you have not tested to determine which keywords bring traffic that turns into sales, you are dumb luck marketing. For most, that is a very expensive mistake you will make in the university of hard knocks. 1 in a million will win the lotto and 1 and a million have dumb luck on their side. For those that want to be more process and build a repeatable business, you need to test the keywords that waste your time and money with tire kickers and window shoppers.
On average only 3% of your keywords will turn into paying customers. Below I will show you a how we have come to that conclusion and what you can do to find where your customers are online.