Alex Fender

Stop drinking Google Kool-aid

By Alex Fender / November 6, 2020 / Google

Our founder Alex is known for saying “Stop drinking the Google kool-aid.” Google is giving this account grads of A’s and B’s yet all but 1 campaign has really bad return and the account average sucks. How significant do you think your Google Optimization score is to ROI or Return on Ad Spend? Yesterday we

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Do Bing Ads Work To Get More Sales?

By Alex Fender / December 17, 2019 / Bing Ads

Do Bing ads work? Does Bing PP ads work to get more sales is a common question we hear from companies looking to expand their search marketing strategy. When was the last time you used Bing to search for something? Most say rarely or never. While some people must use Bing as they can not

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