Do Bing ads work? Does Bing PP ads work to get more sales is a common question we hear from companies looking to expand their search marketing strategy.
When was the last time you used Bing to search for something? Most say rarely or never. While some people must use Bing as they can not change the search engine or browser settings on their computers and laptops.
Most people that we talk with believe that Bing is a dead search engine. It’s not dead, its a different audience compared to Google and represents another ad inventory. You can’t run the same PPC/SEO on Google and expect the same results on Bing.