Attorneys: Supercharge Your Pay Per Click Advertising
According to WordStream, the words Attorney and Lawyer are two of the ten most expensive keywords used in Google AdWords. This partly explains why on-line advertising is so expensive for the legal industry and why, for many, their return on marketing spend is lower than they expect. It is a cut-throat business and it is hard for legal firms to differentiate themselves. Often lawyers will find themselves paying $50 or more per click for campaigns that still don’t generate qualified leads.
In such a competitive environment as pay per click (PPC) marketing, the best way to maximize your return on marketing spend is to engage an expert. PPC Rainmakers has a proven track record of superior results that is verifiable through client testimonials and actual campaign records. In business for over five years, the staff at PPC Rainmakers has a combined experience of over 50 years of PPC management, analytics and optimization on multiple platforms.
We will get you the best bang-for-your-buck by identifying the keywords, ads and landing pages that, when optimized, bring in the highest ratio of high value leads. Leads most likely to buy your services. We’ll find your optimal keywords and your ideal ad copy, and we’ll guide you to creating the most relevant website landing pages, pages that will increase your Quality Scores; not only decreasing the bid prices you have to pay, but also increasing your conversion rates of prospective clients who become paying clients.